Abstract: Counting embedded curves on a hyperbolic surface as a function of their length has been much studied by Mirzakhani and others. I will discuss analogous questions about counting incompressible surfaces in a hyperbolic 3-manifold, with the key difference that now the surfaces themselves have intrinsic topology. As are only finitely many incompressible surfaces of bounded Euler characteristic up to isotopy in a hyperbolic 3-manifold, it makes sense to ask how the number of isotopy classes grows as a function of the Euler characteristic. Using Hakenís normal surface theory and facts about branched surfaces, we can characterize not just the rate of growth but show it is (essentially) a quasi-polynomial. Moreover, our method allows for explicit computations in reasonably complicated examples. This is joint work with Stavros Garoufalidis and Hyam Rubinstein.